How To Become An SEO And Web Marketing Consultant

Local SEO consulting is one of the hottest career fields to re-emerge in today's new economy.

If you're even remotely thinking of buying into any one of the plethora of make money with offline 'gold' riches type programs, I want to warn you not to buy or subscribe to any SEO or offline consulting program. At least not until you've read this revealing report.

After reading story after story of 'every day' people making $1,500 to $5,000 a day selling their online marketing skills to local offline businesses I got excited. I bought just about every workbook, guidebook, report, and video I could get my hands on that promised to teach me these 'insider' secrets.

But once I read all that stuff and came back out of the ether...reality set in. All those products fell short on their promises in three big ways.

Failing to recognize those challenges can lead to untold frustration and wasted energy. Not to mention the cost of lost opportunities. Those challenges lead to losing out of earning real money and gaining real clients real fast. That is a lose/lose proposition.

This FREE report shows how to eliminate these time-wasting hassles. So you can focus on actives that earn money you can deposit instead of costing you your valuable time.

Here are the big three threats to watch out for...

The first is finding high-quality, well-paying potential clients fast.

Most 'offline gold' type require would-be consultants to spend countless hours running around chasing business people who don't know them, don't trust them, and don't want to talk with them.

Go through the high-rejection motion of cold calling and chasing enough complete strangers and you'll soon find yourself feeling like a gerbil on a treadmill -- expending a lot of effort, but not really going anywhere.

How do you overcome this image of being 'just another salesperson'? First you need to target and uncover high-probability clients -- before you speak to anyone.

One way is to grab the yellow page directories and go online. Check the web ranking of every local company for their likely keyword combinations. See how well the companies rank for your city, county, and state. You want to know who is ranked well and who isn't.

Automating this process is the quickest way to find potential clients who actually need offline services. But you can do the steps by hand too, it will just take longer to do by hand what a computer can do in seconds or minutes.

Getting Paid

Some offline consulting programs say to just walk into any business and ask "how's business," hoping the owner will start a conversation complaining about how bad life is. But that's not going to happen.

Only the most depressed and disgruntled will tell a customer the truth. All other business owners will lie so customers think the business is doing well. So instead of walking out with a big fat check you walk out with egg on your face looking like an idiot because you had nowhere to go in the conversation after the owner lied about business being great.

Honestly. You are fooling yourself if you believe you can walk into any business while knowing absolutely nothing about a company's online performance, and expect to walk out with a check for $1500 or more. It just isn't going to happen like that. That's a fantasy.

To walk out with big fat checks in hand you must walk in with something specific to talk to the companies about i.e. their exact poor search engine performance and proof you can beat what they are already doing.

Not Another Slimy 'Snake Oil' Sales Person

Once you know where the individual businesses stand, convert yourself from being an unwelcome pest into a welcome guest. How? By contacting the businesses intelligently. Discuss with them what's important from their perspective. That's their company and its performance.

Never ever just go into a business and try to 'pitch' your services without knowing in advance a specific SEO marketing need exists. You'll create resistance because the 'pitch man' approach is antiquated. And is associated with snake oil days of scam sales reps who promised everything and anything to get a sales, only to end up ripping people off.

In this day and age prospects are more informed than ever. The moment a business person detects 'sales speak' a defensive wall goes up. They begin to mistrust you. Don't try 'pitching' your services. Instead be sincere, honest, and ethical. And focus on sincerely helping people. Sincerity sales.

Instant Expert.... Just Add Credibility...

To be believed you must position yourself as a local expert, not approach businesses as just another sales person. You can do this by writing books, articles, reports, and publishing survey results. Also can do speaking at local events or work on getting referrals.

Another method for becoming known as an expert in your community is to send prospecting letters and postcards designed to grab attention and build trust and familiarity. A direct mail sequence is very powerful at positioning you as someone who truly knows what they are doing. The quality of your mailing will separate you from the also-rans.

Do whatever it takes to ethically and legally remove the image of being a self-centered, commission-chasing sales rep. That way when you do speak with a business owner or decision maker, you are no longer viewed as a stranger or unwelcome pest.

You've repositioned yourself as a welcome guest. Someone who's poised to start making a 5-figure monthly income in 30 to 90 days as a local SEO consultant. One of the hottest career fields to emerge in quite some time.